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Yep she's even richer. Kim Kardashian-West has won $2.7m (£2.1m) in damages after accusing Missguided USA of ripping off her outfits.   Kardashian West’s lawsuit said Missguided USA does not “merely replicate the looks of these celebrities” but “systematically uses the names and image” of stars to promote its website. Newly released court documents state that the brand failed to defend itself and a default judgement was made, awarding the media mogul £2.1m in damages as well as about £47,000 in legal fees.   A ruling delivered at the California Central District Court by Judge Virginia A Phillips added Missguided...

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In an interveiw with Pharell Williams for V Magazine [Aug 19] Billie Eilish has criticised the way in which she is 'praised' for wearing baggy clothes.   The 17-year-old says people think that she's making some sort of purposeful stand by "saying no to being sexualized" but this isnt the ideology she wants to embody.   In a conversation with pharell she made it clear that she recognises some of the commentary around what she wears is actually positive, but she still feels these comments are somewhat shallow. As they are basically just "slut shaming" other girls for wearing less....

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Will virtual fashion change the way we shop? Updated: Nov 6, 2019     AUGMENTED REALITY – VIRTUAL CHANGING ROOMS   Return rates of online shopping lies at over 60%. [Last year returns cost UK fashion retailers £90.76 million]. So the possibility of trying on clothes virtually before you actually do it will make a huge difference to consumer experience online. Apps such as Zugara have created the Webcam Social Shopper to let consumers ‘hold’ different items of clothing up against themselves, using augmented reality technology. They want to replicate that moment in a shop where you pick up a dress...

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What is a carbon footprint? and how is it relevant to fashion Updated: Jul 16   Every single one of us has a direct impact on the well-being of our planet. You probably don't think about this very often. I mean I’m sure that big promotion, Saturday nights blind date or your Instagram feed which you've seen about a thousand times probably seems way more important than a couple of new trees in the Amazon rainforest. But in an age [2019] where we are now seeing record breaking high temperatures on a global scale year after year -accompanied with an increase...

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