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Fashion is the second largest polluting industry in the world, behind only fossil fuel energy production. The Pulse report forecast fashion emissions to grow 63% by 2030. At the moment (2020) it takes on average 10,000-20,000 litres of water to produce a kilo of cotton (A pair of jeans). Which is why we need to start supporting brands who source organically. Water is not a finite resource.  Pesticides are commonly used to facilitate cotton growth, which flood crop fields contaminating nearby rivers and streams- placing neighboring communities in states of water scarcity. An example of this is the Aral Sea, Kazakhstan -which has been shrinking since...

In an interveiw with Pharell Williams for V Magazine [Aug 19] Billie Eilish has criticised the way in which she is 'praised' for wearing baggy clothes.   The 17-year-old says people think that she's making some sort of purposeful stand by "saying no to being sexualized" but this isnt the ideology she wants to embody.   In a conversation with pharell she made it clear that she recognises some of the commentary around what she wears is actually positive, but she still feels these comments are somewhat shallow. As they are basically just "slut shaming" other girls for wearing less....

Return rates of online shopping lies at over 60%. In 2019 returns cost UK fashion retailers £90.76 million. So the possibility of trying on clothes virtually before you buy will make a huge difference to online consumer experience.   Apps such as Zugara have created the Webcam Social Shopper to let consumers ‘hold’ different items of clothing up against themselves, using augmented reality technology.   They want to replicate that moment in a shop where you pick up a dress on a hanger, hold it up against yourself, and holler over to your shopping companion to say ‘hey, what do you...

Every single one of us has a direct impact on the well-being of our planet. You probably don't think about this very often. I mean I’m sure that big promotion, Saturday nights blind date or your Instagram feed which you've seen about a thousand times probably seems way more important than a couple of new trees in the Amazon rainforest. But in an age [2019] where we are now seeing record breaking high temperatures on a global scale year after year -accompanied with an increase in natural disasters. Our individual efforts to reduce carbon emissions are now needed more than...